Commercial printing in St. Louis Park, Minnesota.

St. Louis Park has a high concentration of medical, dental and clinic offices, and those are appointment reminders, recall postcards and patient forms — printed, addressed, presorted and dropped at the post office by us.

A reminder run is really two jobs. The printing is the easy half; the half that eats an office's week is addressing, sealing and getting it to the post office. The ink-jet transport addresses each piece from the list and wafer seals it in line with addressing, so that half happens on one machine.

Then there is a choice worth making deliberately. Presorted standard costs less per piece and moves slower; first class costs more and moves faster. A recall card going out six weeks ahead and one going out next Tuesday do not want the same class.

The paperwork side is plainer: business forms, pads made up in-house and sheets drilled three-hole so they file in a binder without anyone standing at a punch.

What runs here

It is one floor for all of it: offset printing in process and spot color, digital printing for the short runs, prepress and direct-to-plate, bindery, and direct mail. What comes out of it is on the products page; what it comes off is on the equipment page.